Session 03 / Organizational Design

The Redesign of Product Teams

Modern product development is undergoing a radical transition away from isolated 'silos' toward a unified, collaborative ecosystem.

Product development is shifting away from siloed handoffs toward shared systems of execution. Design systems, connected tools, and AI-driven workflows are collapsing the distance between design, product, and engineering. Design is no longer about static artifacts but about building frameworks that behave like real products. This session explores the move from execution to orchestration, where creative intent and technical logic operate as one continuous system.

Shared Execution

Shared Execution

Product development shifts from isolated roles to shared systems of ownership and delivery.

Orchestration Over Handoffs

Orchestration Over Handoffs

Teams move away from linear execution toward coordinated, system-level collaboration.

Role Recomposition

Role Recomposition

Designers, engineers, and product partners operate as curators of systems rather than task executors.

Initializing Intelligence Layer...

01 / Visual Intelligence

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02 / Audio Notes

Technology Stack

System Architecture & Intelligence

01

Organization

Team Topology

Cross-functional units

02

Workflow

System Orchestration

Continuous delivery

03

Role

System Curator

Unified discipline

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